Articles

Everyday is a school day....

Virtual reality headset on desk
Digital Marketing Tips
Primedia Marketing

What does the metaverse mean for digital marketing?

Are you confused about the metaverse? We give the lowdown and outline its marketing potential.   There’s an increasingly loud buzz about the metaverse, in part driven by Facebook’s recent rebrand to Meta. But many people are still unsure what the metaverse is, and what it means for digital marketing.

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Business growth arrow chart showing upward trend
Digital Marketing Tips
Primedia Marketing

6 key digital marketing trends for 2022

What lies ahead for digital marketing trends in 2022? We look into our crystal ball.   2022 is set to be a big year for digital marketing, especially as covid has driven a huge rise in internet shopping. The high street’s loss is the digital marketer’s gain and as tools

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Representation of user experience and interface design on computer
Digital Marketing Tips
Primedia Marketing

Website Conversion tracking: What is it and how do I do it?

If you’re doing digital marketing for your business, it’s important to get website conversion tracking right. Here’s why.   To measure the success of your digital marketing efforts and make the relevant changes, you need to carry out website conversion tracking.   A “conversion” is when a potential customer carries

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