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Cardiff is the busiest ad auction in Wales. More agencies, more national brands and more budget chase the same searches, so a Google Ads agency Cardiff firms can rely on has to be picky about what it pays for. Our Google Ads management starts from £250 per month plus VAT. Before we raise a single bid we find out which clicks are already turning into calls and which are just draining the budget.
Campaigns are built and run inside a Google Ads account registered to your business. We are invited in as a user. Walk away whenever you like and the whole history walks with you.
In a pricey city it is easy to win auctions that lose money. We work out what an enquiry is worth to you first, then set bids that respect that number.
We go through the actual phrases people typed before they clicked and block the ones that were never going to buy. In Cardiff that list grows quickly.
Calls, forms and bookings are tracked, so every month you can see what a new customer cost you rather than a pile of clicks and impressions.
Cardiff has more search volume than anywhere else in Wales, but you share every auction with city centre firms, regional chains and UK brands bidding from London. In trades such as legal, property and home improvement, a single click can cost noticeably more than it would down the road.
So the work is restraint, not reach. Which phrases signal a buyer, which hours bring calls, and which postcodes are worth paying for. Cardiff pulls in searches from the Valleys, the Vale and Newport, and treating that as one market overspends on the edges.
Timing matters too. Match days at the Principality Stadium, the student calendar in Cathays and Roath, and the seasons in the Bay all move demand, so budgets follow them.
And if free search already brings you enquiries, we will tell you when extra ad spend is only paying for customers who would have found you anyway.
We do not have a Cardiff office and we will not pretend otherwise. Your campaigns are run from our studio in Swansea, and when a meeting in person helps we drive over. It is about 45 minutes along the M4 and we are happy to make the trip.
There is an honest upside to that. Our costs are Swansea costs, which is part of why management starts at £250 per month plus VAT rather than the fees some city centre agencies quote. The money you save on the fee can go into clicks instead.
Distance makes no difference to the work itself. Google Ads is run online, the account belongs to you, and you can see every change we make as it happens. What you get is the person who built your campaigns answering the phone, not an account manager reading someone else’s notes.
We have been running paid search since 2016 for businesses across South Wales, Cardiff included, and we know the city’s patchwork of neighbourhoods well enough to target them properly.
Each part of the city behaves differently in the auction. We decide the location settings, bid adjustments and ad times area by area instead of drawing one big circle around the castle.
If you want organic rankings as well as ads, see our SEO in Cardiff service. For businesses further west we also run Google Ads in Swansea.
Offices, professional services and retail with the highest click prices in Wales. Weekday schedules and strict negatives keep the budget on buyers during office hours.
Restaurants, bars, venues and leisure where demand follows weekends, events and the weather. Budgets flex up for busy spells and back off when it goes quiet.
Residential streets full of independent shops, clinics and trades. A tight radius usually beats a city wide campaign for these neighbourhood businesses.
Business parks, retail parks and the M4 corridor, where trade buyers and drivers search. Ideal for B2B services and anyone who covers the surrounding towns too.
Our management fee starts from £250 per month plus VAT. Your spend with Google is separate and is paid straight to Google, so you always see exactly what the clicks cost and what our work costs.
Yes. Google renamed AdWords to Google Ads in 2018, and plenty of people still search for the old name. You can read Google's own introduction to Google Ads if you want the background. Whichever name you use, it is the same platform and the same service.
PPC, or pay per click, is the pricing model where you pay each time someone clicks your ad. Google Ads is the biggest platform that works that way. Most Cardiff businesses asking about a PPC agency mean someone to run their Google Ads, and that is what we do.
It depends heavily on the trade. Competitive sectors in the city can need a larger daily budget than the same business would in a smaller town. We look at the real search terms and typical click prices for your line of work before suggesting a figure, and we would rather start modestly and grow than burn money early.
Ask who owns the account, whether you can see the search terms report yourself, and what an enquiry has cost for similar businesses. A good agency answers all three without hesitating. Be wary of anyone who only talks about clicks, impressions or clever sounding strategies.
Because the work is done inside your Google Ads account, not in an office, and our lower overheads keep the fee down. We know Cardiff well, we drive over when meeting face to face helps, and you deal with the person running your campaigns every time.
Yes, and we will review it first. We check the tracking, the location settings, the search terms and the structure, then tell you what is worth keeping. If the account was built inside the old agency's own login we will help you get a clean one in your name.
By setting location targeting to people actually in or regularly in your area, not just people interested in it, and by excluding places you do not serve. Cardiff draws searches from a wide area, so this setting alone often saves a surprising amount.
Yes. Retailers selling online usually need Shopping or Performance Max as well as Search. Service businesses in Cardiff normally do best starting with Search alone, and we will not add campaign types you do not need.
Ads bring enquiries in quickly while organic rankings take months to build, so many businesses start with ads and build SEO alongside. If you want both, our SEO agency Cardiff page explains how we approach the organic side.
No. We work month to month with 30 days notice, and the campaigns stay in your account if you leave.
Ads can appear within a day of launch. Proving what works takes a few weeks of data, and in Cardiff's busier auctions we usually have a clear picture of cost per enquiry within the first month or two.
A lot of Cardiff businesses come to us after paying for ads that never produced a traceable enquiry. If that sounds familiar, send me access to the account and I will go through it with you. I will show you where the money went, what I would change, and whether paid search is worth it for you at all. If it would help, I will come over to Cardiff to talk it through.
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