Case study

Oxford Diecast | Google Ads

Primedia Marketing developed a high-efficiency Google Ads strategy for Oxford Diecast that proved niche e-commerce can deliver extraordinary returns at minimal cost. Managing over 79 million impressions across dual account structures, we generated nearly 23,000 conversions and over £418,000 in tracked revenue, all while maintaining an average cost-per-click of just £0.10. Our approach focused on granular Shopping campaign segmentation, brand protection, and smart bidding strategies that consistently outperformed industry benchmarks. Peak monthly performance hit a remarkable 15.7x return on ad spend, demonstrating the power of precision e-commerce advertising at scale.

Unrivalled Cost Efficiency: Maintained an average CPC of just £0.10 across 79 million+ impressions, making every penny of ad spend work harder than industry norms while driving 750,000+ clicks to product pages.

Peak Performance Excellence: Achieved a 15.7x return on ad spend during peak trading months, with consistent double-digit ROAS demonstrating the long-term strength of our campaign optimisation approach.

Conversion Volume at Scale: Generated nearly 23,000 tracked conversions across a sophisticated multi-account Shopping and Search strategy, establishing Oxford Diecast as a dominant force in the collectibles market online.

The results in numbers

£418K+

Tracked revenue across two Google Ads accounts

15.7x

Return on ad spend in peak trading months

23,000

Conversions, near enough

£0.10

Average cost per click across 79 million+ impressions