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Pick almost any service in Cardiff and there are dozens of businesses chasing the same few places on page one. As an SEO agency working with Cardiff businesses, what we see again and again is that the firms at the top are rarely doing anything unusual. They have simply done the unglamorous work properly, and kept doing it.
In a city this size the map results carry a huge share of the clicks. We sort out the primary category, services, photos, opening hours and the review flow, because a half finished profile is the most common reason a good Cardiff business is invisible.
One services page cannot rank for everything you do. We plan pages around the jobs your customers actually search for in Cardiff, so each one has a clear reason to appear.
Crawl errors, slow mobile pages, duplicate titles and missing headings quietly cap every other effort. We find them, fix them and show you the before and after.
Each month you see the calls, forms and direction requests that came from search. A ranking chart on its own tells you very little about whether the work is paying for itself.
Cardiff searches are more competitive and more specific. With more than 360,000 people in the city and a big commuter population on top, Google has far more businesses to choose from for any given search, so it leans harder on how relevant and how trusted each one looks.
People here also search by neighbourhood. A customer in Pontcanna and one in Llanishen can type the same words and get a different set of map results, because Google weights distance so heavily on local searches. If your site only ever says Cardiff, you are leaving Google to work out which parts of the city you really serve.
Then there are the comparison searches. A surprising amount of Cardiff search traffic is people looking for lists of the best or top rated firms before they pick up the phone. Those lists are usually built from reviews, clear service pages and evidence of real work, so the same fundamentals that win the map pack also get you onto the shortlist.
So we start with data. We pull what Cardiff customers search for in your line of work, check where you appear today and where your competitors appear, and build the plan from the gap between them.
We will be straight with you: we do not have a Cardiff office. Primedia works from our studio in Swansea, and we look after Cardiff clients from there. When a meeting in person makes sense, we drive over. It is roughly 45 minutes along the M4 on a good day, and we are happy to come to you.
For SEO, being down the road matters less than people think. Ranking in Cardiff depends on your site, your Google Business Profile and your reviews, not on where your agency parks its car. What does matter is knowing the city, which is why we research Cardiff by area rather than treating it as one postcode.
There are practical upsides too. Our costs are Swansea costs, not city centre Cardiff ones, and you deal with the person actually doing the work rather than an account manager passing messages along.
We have run the company since 2016 and work with businesses across South Wales. If you would rather talk before anyone travels, a video call is fine and costs you nothing.
Cardiff behaves like a set of smaller towns stitched together. Llandaff, Whitchurch, Llanishen and Penarth across the border each have their own local searches, and Google shows different businesses in each. Where your customers are decides which areas we build for first.
Based further west? See our SEO agency Swansea page.
Offices, professional services, retail and hospitality packed into a few streets around St Mary Street and Queen Street. Everyone is close to the searcher here, so proximity stops being an advantage and reviews and page relevance decide who shows.
Hospitality, events, creative and media businesses, with visitor numbers that rise and fall around the calendar. Content timed to the busy periods earns far more here than posting at a steady rate all year.
Independent cafés, salons, trades and shops on Cowbridge Road East, City Road and Albany Road. Customers search the area by name, and Cathays turns over thousands of new student customers every September.
Trade counters, workshops, logistics and B2B firms, plus the business park by junction 30. Searches lean practical, so correct hours, directions and a phone number that works on mobile matter more than clever copy.
Our SEO starts from £350 per month plus VAT. Cardiff is more competitive than most of Wales, so some sectors need more work each month than others. You get a fixed monthly figure after the audit, and it only changes if you ask for more.
Ignore the lists and ask each agency three things. What will you do in the first month, how will I know if it is working, and can I leave if it is not. A good answer names specific jobs, measures enquiries rather than rankings, and does not lock you into a year.
Treat them as marketing. Ask to see what changed for a business like yours, in enquiries and calls, over a period you can check. An agency that can show you that does not need a badge to make the case.
Because rankings depend on your site and your profile, not on where your agency sits. We know South Wales well, we come to Cardiff when it helps, and our overheads are lower than a city centre agency's, which shows in the monthly fee.
No. Our studio is in Swansea and we travel to Cardiff clients when meeting face to face is useful, which is usually for the first conversation and the audit review. Most months, a short call and the written report are all anyone needs.
Mostly three things. A fully completed Google Business Profile with the right primary category, a steady flow of genuine reviews, and pages on your site that support what the profile says. Google explains the factors in its guide to local ranking.
Always. We crawl the site, check how Google indexes it, review your Google Business Profile against Cardiff competitors and look at what you already rank for. You get the findings in plain English and a clear order of work, whether or not you hire us.
What we did that month, what moved, and the calls, forms and direction requests that came from search. It fits on a couple of pages and ends with what we plan to do next, so you are never guessing.
Profile and map pack changes can show within a couple of months. Organic rankings for competitive Cardiff searches usually take four to six months to show a clear trend, sometimes longer in crowded sectors such as legal or property. We will tell you honestly which camp you are in.
No. We work month to month with 30 days notice, and anything we build on your website stays yours if you leave.
This page is about winning searches inside Cardiff, where the map pack and neighbourhood relevance do most of the work. Our SEO agency Wales service covers national organic search for firms selling right across the country. Some clients need both.
Often, but not always. If you rely on local customers and people search for what you do, it usually pays back. If hardly anyone searches for your service, we will say so and suggest something that fits better.
Plenty of Cardiff businesses have been burned by an agency that sent a ranking report every month and never explained what it meant. I would rather show you the enquiries, tell you plainly what is holding your site back, and let you decide. Give me a ring or book a call, and if it helps I will come over to Cardiff.
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