8 types of digital marketing and how they work Are you confused about the types of digital marketing? Here’s our easy guide to the 8 main types of digital marketing – and how they work. Use a mixture of these to achieve a huge boost for your business.
Digital marketing is a powerful tool – but it’s easy to make mistakes that can mean your time and money are wasted. Here are 5 common digital marketing mistakes – and how to avoid them. A lack of realistic, focused, trackable goals If you want your digital marketing
You’ve probably seen the news that Google intends to phase out third-party cookies by 2022. But what does this mean for digital marketing? The difference between first-party and third-party cookies First-party cookies are created by domains that you visit and help ensure you get a better user experience,
5 ways to target your digital marketing efforts You may have a great looking, easy to use website and the very best products to sell, but without properly targeted digital marketing you could still struggle to build the customer base you need. All modern digital ad platforms, from paid search
How to use keywords to build organic traffic to your website While you can buy traffic to your website – by spending on pay per click advertising, for example – it’s also important to make sure your site is good at gaining organic traffic from web searches. To do this,
5 steps to get more online customers If you want to get more customers online, it’s vital that you invest in digital marketing. Digital marketing a huge topic that covers everything from the design of your website to placing ads on Google and social media. To get you started, here
Great content is one of the most crucial ingredients to ensure your website performs well insearch engine results. Here are our tips to help you write great SEO blog posts that will drawpeople in, get them to connect with your brand – and turn them into customers. Always begin with
If you’ve just started out in business, you’ll almost certainly need some digital marketing – but it can be difficult to know where to start. Here are six first steps to get you up and running. Decide who you want to reach. Who are your potential customers? Understanding who
Digital marketing is a rapidly changing field: an algorithm update from Google, for example, can turn a carefully thought-out digital marketing strategy on its head, forcing a speedy rethink of the strategies designed to bring visitors to your website. Ensuring your company performs well online means not only staying up
The dos and don’ts of digital marketing If you’re just getting to grips with marketing your business online, it can be difficult to know where focus your efforts. Here’s our quick guide to some of the top dos and don’ts of digital marketing. Do: Create your own blog
