Semantic keywords are keywords that have a similar or related meaning to your main keywords. They’re very important when you’re writing SEO content, because of the way Google now assesses web pages in order to decide how to rank them. In the past Google used to make ranking decisions
Email digital marketing is hugely powerful, but its effectiveness depends on the quality of your mailing list. One highly effective way to build your mailing list is to offer what’s known as an “opt-in email hooks” or a “lead magnet” to motivate people to give you their email addresses. An
Social media is an important part of your digital marketing strategy, but many people don’t make the most of it. Here are the 10 most common social media mistakes we see people making – and how to do it right. Spreading yourself too thin You don’t need to be
Email marketing is one of the oldest and most effective digital marketing techniques. You’ve probably heard the marketing saying, “the money’s in the list”. It’s become a well-known phrase because it’s so true. If you want to build your business, you need to build the list of people who
8 types of digital marketing and how they work Are you confused about the types of digital marketing? Here’s our easy guide to the 8 main types of digital marketing – and how they work. Use a mixture of these to achieve a huge boost for your business.
Digital marketing is a powerful tool – but it’s easy to make mistakes that can mean your time and money are wasted. Here are 5 common digital marketing mistakes – and how to avoid them. A lack of realistic, focused, trackable goals If you want your digital marketing
You’ve probably seen the news that Google intends to phase out third-party cookies by 2022. But what does this mean for digital marketing? The difference between first-party and third-party cookies First-party cookies are created by domains that you visit and help ensure you get a better user experience,
5 ways to target your digital marketing efforts You may have a great looking, easy to use website and the very best products to sell, but without properly targeted digital marketing you could still struggle to build the customer base you need. All modern digital ad platforms, from paid search
How to use keywords to build organic traffic to your website While you can buy traffic to your website – by spending on pay per click advertising, for example – it’s also important to make sure your site is good at gaining organic traffic from web searches. To do this,
5 steps to get more online customers If you want to get more customers online, it’s vital that you invest in digital marketing. Digital marketing a huge topic that covers everything from the design of your website to placing ads on Google and social media. To get you started, here
