If you’ve got a steady and increasing flow of visits to your website from people who are genuinely seeking your products or services, and if your sales, leads and revenue are looking good, chances are that your digital marketing is working nicely. But if you notice a decline in these,
Improve Digital marketing is a continually evolving field, and it’s vital to keep on top of everything from how Google ranks websites to the new social media trends that might see your customers migrating to different platforms. Here are our top tips to improve digital marketing success in 2021.
Suddenly everyone’s talking about core web vitals. That’s because Google is making them an official ranking factor from May 2021 with the launch of its Page Experience Update. We explain what they are, why Google has decided they should impact search engine rankings, and what you need to do to
Semantic keywords are keywords that have a similar or related meaning to your main keywords. They’re very important when you’re writing SEO content, because of the way Google now assesses web pages in order to decide how to rank them. In the past Google used to make ranking decisions
Email digital marketing is hugely powerful, but its effectiveness depends on the quality of your mailing list. One highly effective way to build your mailing list is to offer what’s known as an “opt-in email hooks” or a “lead magnet” to motivate people to give you their email addresses. An
Social media is an important part of your digital marketing strategy, but many people don’t make the most of it. Here are the 10 most common social media mistakes we see people making – and how to do it right. Spreading yourself too thin You don’t need to be
Email marketing is one of the oldest and most effective digital marketing techniques. You’ve probably heard the marketing saying, “the money’s in the list”. It’s become a well-known phrase because it’s so true. If you want to build your business, you need to build the list of people who
8 types of digital marketing and how they work Are you confused about the types of digital marketing? Here’s our easy guide to the 8 main types of digital marketing – and how they work. Use a mixture of these to achieve a huge boost for your business.
Digital marketing is a powerful tool – but it’s easy to make mistakes that can mean your time and money are wasted. Here are 5 common digital marketing mistakes – and how to avoid them. A lack of realistic, focused, trackable goals If you want your digital marketing
You’ve probably seen the news that Google intends to phase out third-party cookies by 2022. But what does this mean for digital marketing? The difference between first-party and third-party cookies First-party cookies are created by domains that you visit and help ensure you get a better user experience,
