Your digital marketing efforts should include a strong social media marketing strategy – but where to begin? Here are 10 simple steps to help you get the most out of social media. Identify your target audience Who are you trying to reach? Where do they congregate online and what
Have you noticed how ads pop up on your phone that are relevant to the area you’re in? This is location-based marketing, and it’s become a hugely popular way to target potential customers. Location based marketing uses your device’s location to serve you with ads, messages and offers
Email marketing is a hugely powerful tool – but it’s got to be done right, and that starts with the subject line. Here are 8 tips to help you grab people’s attention. The first hurdle you’ll face when doing email marketing is the subject line. The success of your
Do you want to make your email marketing more effective? Here are 5 more tips to help you shine. In our previous two posts we outlined some simple tips to make your email marketing more effective. Here’s the next instalment! These 5 tips will help you further hone your
Do you want to make your email marketing more effective? These 5 tips will help you. In our previous post we outlined some simple tips to make your email marketing more effective. That was just the beginning! Here are five more tips to help you further improve your email marketing
Do you want to make your email marketing more effective? Then these 6 simple tips will help you. Email marketing is one of the oldest forms of digital marketing but it remains one of the most powerful. Building a great mailing list is part of the secret – but
10 of the best digital marketing tools for small businesses Wondering how to raise your digital marketing game? Here are 10 of the best tools to help you raise your business’ profile online. Hootsuite This simple to use social media scheduling to enables you to plan and
If you’re relatively new to digital marketing, you may be wondering what you can do to boost the effectiveness of your digital marketing efforts. One powerful tool is A/B testing, which enables you to pit two different ads, emails, web pages or other marketing assets against each other to see
If you run a business, you’re probably juggling a lot of commitments, so it’s important you don’t waste time on fruitless digital marketing efforts. Here are 5 of the most common digital marketing mistakes and what to do about them to ensure your time and money are well spent.
Personalised digital marketing is a hot topic right now, and with good reason: it can drastically increase the efficacy of your marketing efforts, enabling you to connect more powerfully with your customers, appealing to their personal pain points, needs, habits and aspirations. Here are 6 steps to help you
