The dos and don’ts of digital marketing
If you’re just getting to grips with marketing your business online, it can be difficult to know where focus your efforts. Here’s our quick guide to some of the top dos and don’ts of digital marketing.
Do:
Create your own blog
A website that’s regularly updated with fresh blog posts is great for SEO purposes, but the benefits of a blog don’t stop there. A blog can establish you as an authority in your field and gives you posts to share across your social media platforms.
Don’t:
Post poor quality content
If you want people to keep coming back to your blog, you need to post things that have real value to them. While it’s important to post regularly, make sure you’re saying something worthwhile.
Do:
Spend money to generate paid traffic
As well as working to boost your organic traffic, you should also invest in pay-per-click advertising, social media ads and display ads. These will turbo-charge your digital marketing efforts, and they don’t have to cost the earth.
Don’t:
Forget email marketing
As you work on your online ad campaigns, it can be easy to forget the power of email marketing – but this tried and tested technique reaps huge rewards. Research by Hubspot found that 73 percent of millennials prefer businesses to communicate with them via email, and 78 percent of marketers saw an increase in email engagement in 2020. Some 59 percent of survey respondents said that marketing emails influence their purchasing decisions – so make sure you make good use of these emails as part of your digital marketing efforts.
Do:
Make sure your website is mobile friendly
According to Statistia, in the third quarter of 2020, mobile devices (excluding tablets) generated 50.81 percent of global website traffic. That means it’s vital that your website performs well on smartphones. You can use Google’s Mobile-Friendly Test to check.
Don’t:
Forget to put yourself in your customer’s shoes
When designing your website, think about the customer journey and the priorities of the people who will be visiting your site. If you run a restaurant, for example, make it quick and easy for them to find the menu and book a table. Try to make their journey as smooth and stylish as possible, and make sure your fonts are big enough to be easily read on a mobile device.
Do:
Optimise for voice search
With 71 percent of US adults now saying they’d prefer to use a voice assistant rather than type in their search, it’s clear that you can’t ignore the power of voice search. As more and more people buy devices such as Amazon Echo, the trend towards voice search is only set to continue. This article gives you more information about how to make the most of it.
Don’t:
Assume you have to be present on all social media platforms
It’s easy, especially when you’re starting out, to assume that you have to have a presence everywhere, but that’s not the case: different platforms work better for different businesses. A B2B company, for example, might benefit most from posting on Twitter and LinkedIn, while a clothes shop might gain lots of traction from Instagram. Work out where your customers go and give yourself a strong presence there; this is better than spreading yourself too thinly.
Need help?
At Primedia Marketing we’re experts on digital marketing, working with a wide range of clients to ensure they perform brilliantly online. Get in touch today to see how we can help you.
