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We map your traffic drop against Google’s update history. Did you lose traffic on the day of a ‘Helpful Content’ update? Or was it a technical error? Pinpointing the ‘when’ helps us understand the ‘why’.
If you’ve been hit by a spam penalty, we conduct a forensic audit of your backlink profile. We identify the toxic links and submit a ‘Disavow’ file to Google, effectively telling them to ignore the bad votes.
For content penalties, we prune low-quality pages. We merge thin content, delete duplicate pages, and improve your best assets. We then force Google to re-crawl the site to see the improvements.
Recovery takes time and patience, but it is possible. We act as your crisis management team. We communicate with Google (if manual) and systematically improve your site quality to regain the algorithm’s trust and restore your revenue.
We determine if you were hit by Panda (content), Penguin (links), or a Core Update, tailoring the fix to the specific algorithm.
If a human at Google penalised you, we write the reconsideration request, proving we have fixed the issues and cleaned up the site.
We identify 'zombie pages'—pages with no traffic that drag down your site's overall quality score—and remove or improve them.
Sometimes competitors attack you with spam. We detect these attacks and set up defences to protect your rankings from malicious activity.
