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We split your offering into separate campaigns. This allows us to control the budget specifically. Want to push ‘running shoes’ more than ‘hiking boots’? We can adjust the dials instantly.
We make your ads take up more space on Google. We add ‘sitelink’ extensions, callouts, and snippets that highlight your USPs (like ‘Free Delivery’ or ’24/7 Support’), pushing your competitors further down the page.
We add a ‘remarketing’ layer. People who visited your site but didn’t buy will see your banner ads follow them around the web, keeping your brand top-of-mind until they are ready to purchase.
At this level, Google Ads becomes a reliable engine for your business. You can predict how many sales or leads you’ll get each month, allowing you to plan staffing and stock levels with confidence. We turn volatility into stability.
We write multiple versions of your ads and test them against each other. We find the winning message that gets the most clicks for the lowest cost.
We layer 'audiences' onto your search campaigns. For example, we can bid higher for people who Google thinks are 'in the market' for your specific products.
We advise on landing page tweaks to improve your conversion rate. A 1% improvement here can mean 10 extra sales a month for free.
We keep a close eye on your rivals. If they launch a sale or change their offer, we alert you and adjust our strategy to stay ahead.
