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We dust off your old account and look at the data. We identify which keywords were eating your budget without converting and where your cost-per-click (or cost-per-sale) crept up too high.
We check the current cost of clicking in your industry. Sometimes, you just need a smarter bidding strategy to compete. We look for ‘low hanging fruit’—cheaper keywords or shopping placements your competitors missed.
We don’t just turn the old ads back on. We rebuild your campaign structure using modern best practices, focusing on ‘phrase match’ and ‘exact match’ keywords to ensure high relevance and lower costs.
Google Ads is an auction. If you bid smarter, you can win customers for less. We help you re-enter the market with a lean, highly targeted strategy designed to be profitable from the very first click.
We move away from manual guessing. We use Google's automated bidding strategies (Target CPA or ROAS) to get you the most conversions for your specific budget.
Were you showing ads to the whole UK? We tighten your targeting to your specific service areas, ensuring you don't pay for clicks from people you can't serve.
If you only answer the phone 9-5, we only run ads 9-5. We stop you paying for clicks at 3am when no one is there to take the enquiry.
We build a robust list of 'negative keywords' before we even launch. This creates a shield around your budget, stopping wasteful clicks from day one.
