Google Ads vs SEO: where should your small business spend a limited budget first in 2026? We compare cost, speed and ROI to help you choose wisely.
Are you confused about the metaverse? We give the lowdown and outline its marketing potential. There’s an increasingly loud buzz about the metaverse, in part driven by Facebook’s recent rebrand to Meta. But many people are still unsure what the metaverse is, and what it means for digital marketing.
What lies ahead for digital marketing trends in 2022? We look into our crystal ball. 2022 is set to be a big year for digital marketing, especially as covid has driven a huge rise in internet shopping. The high street’s loss is the digital marketer’s gain and as tools
If you’re doing digital marketing for your business, it’s important to get website conversion tracking right. Here’s why. To measure the success of your digital marketing efforts and make the relevant changes, you need to carry out website conversion tracking. A “conversion” is when a potential customer carries
AI is the buzzword in digital marketing – but how can you use it to boost your business? Here are some top tips. AI (artificial intelligence) is revolutionising all aspects of marketing, from interactions with customers to data analytics. Don’t be daunted by the breadth of AI; we’ve boiled
To do digital marketing well, you need to have a digital marketing strategy. Here’s how to plan one. While most businesses understand the importance of digital marketing, only 44% of the businesses that engage in digital marketing have a digital marketing strategy. A digital marketing strategy can help you
If you’re not yet using video in your digital marketing efforts, now is the time to start. Here’s how. Videos are an increasingly important part of any digital marketing strategy. Their importance was recently highlighted by the Video Marketing Statistics 2021 report from Wyzowl, which revealed that: 86% of
Intro: Are your digital marketing efforts giving you value for money and measurable results? Here’s how to improve them. Digital marketing covers a range of ways you can market your business online. These include email marketing, your company website, search engines, mobile apps and paid ads that appear on
Have you noticed how ads pop up on your phone that are relevant to the area you’re in? This is location-based marketing, and it’s become a hugely popular way to target potential customers. Location based marketing uses your device’s location to serve you with ads, messages and offers
10 of the best digital marketing tools for small businesses Wondering how to raise your digital marketing game? Here are 10 of the best tools to help you raise your business’ profile online. Hootsuite This simple to use social media scheduling to enables you to plan and
