AI is the buzzword in digital marketing – but how can you use it to boost your business? Here are some top tips. AI (artificial intelligence) is revolutionising all aspects of marketing, from interactions with customers to data analytics. Don’t be daunted by the breadth of AI; we’ve boiled
To do digital marketing well, you need to have a digital marketing strategy. Here’s how to plan one. While most businesses understand the importance of digital marketing, only 44% of the businesses that engage in digital marketing have a digital marketing strategy. A digital marketing strategy can help you
If you’re not yet using video in your digital marketing efforts, now is the time to start. Here’s how. Videos are an increasingly important part of any digital marketing strategy. Their importance was recently highlighted by the Video Marketing Statistics 2021 report from Wyzowl, which revealed that: 86% of
Do you sell products online? Here are 6 vital social media marketing tips for 2021 to help you grow your customer base and make more sales. If you’re selling products online, your social media presence will be essential to your success. It’s not enough to post regularly and have
Intro: Are your digital marketing efforts giving you value for money and measurable results? Here’s how to improve them. Digital marketing covers a range of ways you can market your business online. These include email marketing, your company website, search engines, mobile apps and paid ads that appear on
Your digital marketing efforts should include a strong social media marketing strategy – but where to begin? Here are 10 simple steps to help you get the most out of social media. Identify your target audience Who are you trying to reach? Where do they congregate online and what
Have you noticed how ads pop up on your phone that are relevant to the area you’re in? This is location-based marketing, and it’s become a hugely popular way to target potential customers. Location based marketing uses your device’s location to serve you with ads, messages and offers
Email marketing is a hugely powerful tool – but it’s got to be done right, and that starts with the subject line. Here are 8 tips to help you grab people’s attention. The first hurdle you’ll face when doing email marketing is the subject line. The success of your
Do you want to make your email marketing more effective? Here are 5 more tips to help you shine. In our previous two posts we outlined some simple tips to make your email marketing more effective. Here’s the next instalment! These 5 tips will help you further hone your
Do you want to make your email marketing more effective? These 5 tips will help you. In our previous post we outlined some simple tips to make your email marketing more effective. That was just the beginning! Here are five more tips to help you further improve your email marketing
