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A Cardiff audience scrolls past more local businesses in a day than most towns in Wales have in total. Our social media marketing for Cardiff firms is built around one question: when someone nearby needs what you sell, do they think of you? Management and content start from £99 per month plus VAT.
Likes are nice. What we put in front of you each month is the number of DMs, calls, table bookings and form fills that came from social, so you can see whether it is earning its keep.
Cardiff is big enough that a loose radius wastes money on people who will never cross the city to reach you. We set targeting around where your customers really come from.
Your counter, your kitchen, your team and your finished work. People in Cardiff can spot a stock photo instantly and it makes a local business look like it is hiding something.
Three strong posts a week you can sustain beat a daily burst that stops in a month. We agree a rhythm that fits how busy you actually are.
Cardiff runs on a calendar. Six Nations weekends, big concerts at the Principality Stadium, the Cardiff Half, Freshers in September and the winter events in the city centre all change who is out, what they are looking for and when. Content planned around those dates does far better than posts pulled from a generic monthly template.
Facebook still matters here, despite what you may have heard. It is where Cardiff homeowners, parents and local business owners ask for recommendations, and Facebook marketing aimed at them is often the cheapest way for a trade or service business to get enquiries. Instagram and TikTok do the heavy lifting for food, drink, beauty and anything aimed at a younger crowd.
Paid social is where most Cardiff social media marketing either works or wastes money. More local businesses are bidding for the same people than in the rest of Wales, so a boosted post with default settings rarely pays back. A properly built campaign with a clear offer, a sensible audience and a way to track the enquiry usually does.
Before spending anything, we look at what your competitors in the city are posting, what is getting a response and where the gaps are. If social media marketing in Cardiff is not the best use of your money right now, you will hear that from us first.
To be clear from the start, Primedia has no Cardiff office. We work from our studio in Swansea, around 45 minutes along the M4, and we drive over whenever a meeting needs us there.
For social, the best material usually comes from you. The photos and short clips you already take on your phone look real, and real wins on Facebook and Instagram. You send them over, we turn them into finished posts and ads, and where there is nothing to work with we design the graphics from scratch so the account never goes quiet.
The rest happens remotely: planning, writing captions, building ads, watching the numbers and adjusting. You get one person who knows your account, not a rotating team who need everything explained twice.
Our overheads are not city centre ones, and that keeps the monthly fee lower than most Cardiff agencies charge for the same work. We have been doing this since 2016 for businesses right across South Wales.
Good social media marketing in Cardiff starts with knowing that different parts of the city respond to completely different content. A campaign that fills a bar in the Bay can fall flat for a trade business in the east of the city, so we plan by audience, not by postcode alone.
Need to be found in search too? See our SEO agency Cardiff page, or social media marketing in Swansea if you trade further west.
Retail, bars and restaurants fighting for the same evening and weekend footfall. Stories, Reels and time limited offers work best, posted when people are deciding where to go rather than first thing.
Venues, attractions and hospitality that live or die by events and visitors. Plan content around what is on at the Wales Millennium Centre and on the waterfront, and put ad spend into the busy weeks.
Independent cafés, delis, salons and boutiques with a loyal local following. Instagram is the shop window here, and good photography of the product does more than any caption.
A huge audience that turns over every September. TikTok and Instagram reach them best, and a welcome offer during Freshers can set up regular customers for the whole year.
Management and content start from £99 per month plus VAT. Any ad budget is paid straight to Meta or TikTok, not to us, and we agree that figure with you up front so there are no surprises on the invoice.
Yes, both together. We design the graphics, build the ads from the photos and video you provide, write the captions, schedule everything and look after the account each month. Nothing is posted until you have approved it.
Ask what they will measure. If the answer is followers and reach, keep looking. A good agency will talk about enquiries, bookings and sales, show you examples of real content rather than mock ups, and let you leave on a month's notice.
For many, yes. Facebook is where a lot of Cardiff homeowners and families ask for recommendations, and Facebook ads remain one of the cheapest ways to reach them. For a younger or more visual audience, Instagram and TikTok usually earn more.
Enough to learn something, which for most Cardiff businesses means a few hundred pounds a month to start. The city has more advertisers chasing the same people than elsewhere in Wales, so very small budgets tend to get drowned out.
No, we are honest about that. Our studio is in Swansea. We come to Cardiff for meetings, and the day to day work is done from the studio, which is part of why our fees are lower.
It helps. We do not run photo or video shoots ourselves, and honestly the clips you take on your phone usually outperform polished footage anyway. We edit what you send into posts and ads, and where you have nothing suitable we design graphics from scratch instead.
For social media marketing in Cardiff, two platforms done well beat five done badly. Facebook and Instagram suit most businesses here. TikTok makes sense if your customers are under thirty five, and LinkedIn if you sell to other firms.
No long contract. It is month to month with 30 days notice, and the accounts, ads and content always stay in your name.
Paid campaigns can bring enquiries in the first couple of weeks. Organic growth takes longer, usually a few months before the account is clearly bringing people through the door.
What we posted, what people did with it, the enquiries and bookings that came through, what the ads cost and what we plan to change. It is short and written in plain English.
Yes. Social brings people to you, search catches the ones already looking. If that is useful, our SEO agency Cardiff service covers the Google side. Meta also keeps its own advertising help centre if you want to understand how the ads work.
If your Cardiff account gets likes but no customers, it is usually the audience or the offer, not the posting. Send me a link to your page and I will tell you honestly what I would change, and whether social media marketing in Cardiff is the right place for your budget at all.
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