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A badly set up account will happily spend your budget on people fifty miles away, on the wrong search terms, at times you are closed. It still reports clicks, so it looks like it is working. Our management starts from £250 per month plus VAT, and the first job is almost always stopping the waste rather than adding more spend.
We work in your Google Ads account, not ours. You keep the history, the conversion data and the login. If we ever part company you keep everything, which is not how every agency does it.
A radius around Swansea that matches the area you will genuinely travel to, with the places you will not serve excluded. This alone is usually the single biggest saving on a local account.
Most wasted spend is searches you never wanted to appear for, such as jobs, free, DIY and courses. We build the negative list early and keep adding to it every month.
Calls and form submissions tracked properly, so the report says what each enquiry cost, not just how many impressions you got.
Search volumes here are small compared with Cardiff or Bristol, and that changes the job completely. You are not optimising a huge account, you are making a modest budget land on the handful of searches each week that are genuinely worth having.
That means tight targeting rather than broad reach. A radius that reflects how far you will actually travel, negative keywords doing real work, and ad schedules that match when you can answer the phone. Spending £20 a day badly in Swansea buys you very little. Spending it well can keep a small team busy.
It also means patience with the data. A Swansea account may take weeks to gather enough conversions to judge anything, so anyone making confident claims after a fortnight is reading noise. We tell you when we genuinely know something and when we are still waiting.
And it means knowing when Google Ads is the wrong answer. For some local searches the map results do the work and your money is better spent elsewhere. We will say so.
We run campaigns from our studio in Swansea. You can come in and sit with the account open, see exactly where the money went last month and ask why, rather than reading a dashboard you did not choose.
Being local matters more on paid search than people expect. We know which surrounding towns are worth including in your radius and which will just cost you clicks. We know that someone searching from Llanelli may be an hour away in traffic even though it looks close on a map. That is local knowledge you cannot get from a spreadsheet.
The account is yours throughout. We are added as a user, we do not build it inside our own manager account and keep it when you leave. That matters because the conversion history is what makes the campaigns work, and starting again from nothing is expensive.
We have run paid search from Swansea since 2016, for businesses here and across South Wales.
Where your customers are changes how the campaign is built. Radius, schedule and budget all follow from it, and getting this wrong is the most common reason a local account burns money.
We also cover SEO in Swansea, web design in Swansea and social media marketing in Swansea for businesses here in the city.
The most competitive clicks in the city, so bids are higher and the landing page has to do more work. Worth being deliberate about which searches you pay for rather than chasing every one.
Tight residential catchments where a small radius often outperforms a large one. Ideal for clinics, salons, trades and food businesses serving a specific side of the city.
Trade and B2B, where searches happen during working hours and the enquiry is a phone call. Ad scheduling and call tracking earn their keep here more than anywhere.
Tourism, food and seasonal trade, where demand swings hard through the year. Budgets should rise and fall with the season rather than sitting flat and wasting money in February.
Management starts from £250 per month plus VAT. That is our fee for running the account and is separate from what you spend with Google. We tell you both numbers before you commit.
For most Swansea businesses somewhere between £10 and £40 a day is a sensible starting point, depending on your trade and how competitive the clicks are. We will give you a realistic figure after looking at your actual search terms, not a number plucked out of the air.
No. Rolling monthly with 30 days notice. The account is yours, so if you stop you keep it and everything in it.
You do. We work inside your account as an added user rather than building it in our own manager account. If we part company you keep the campaigns, the conversion history and the data. Ask any agency this question before you sign anything.
Yes. We have a studio in Swansea and you are welcome to come in and go through the account with us on screen. We will also come out to you.
Clicks start the day it goes live. Judging whether it is working takes longer, usually four to eight weeks in a market the size of Swansea, because it takes that long to gather enough conversions to mean anything. Anyone certain after a fortnight is guessing.
Usually, yes, and often quickly. The common causes are a radius far wider than the area you serve, no negative keywords, conversions that were never tracked properly, or a landing page that does not match the ad. We will look before we quote.
Yes. Search is where most Swansea service businesses should start. Shopping and Performance Max matter if you sell products online, and we will tell you honestly which of them your business actually needs.
For some trades they are worth having alongside a Search campaign, and they work differently because you pay per lead and have to pass Google's checks first. Google lists the eligible trades in its Local Services Ads guidance, and we will tell you if yours qualifies.
A short report in plain English. What was spent, how many calls and form submissions came from it, what each enquiry cost, what we changed and what we are doing next. No forty page PDF nobody reads.
Ask three questions. Whose name is the account in, what happens to it if you leave, and can they show you the cost per enquiry rather than the cost per click. If any of those get a vague answer, keep looking.
We will tell you what is wrong with it, and we can build or fix it if you want us to. That is our web design in Swansea side of things. Sending paid clicks to a weak page is the fastest way to waste a budget, so it is worth sorting before you spend.
Yes, right across South Wales and with UK clients. This page is about Swansea because the radius, the budget and the competition are all local questions and the answers change from town to town.
Picking a Google Ads agency in Swansea is mostly about trust, because the money leaves your account either way. If you are spending every month and cannot tell anyone what it brought back, bring the account in and we will look at it together. I will tell you straight whether it is worth fixing, and whether you need an agency at all.
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