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Most searches that matter to a Swansea business never mention your name. Someone needs a roofer in Sketty, a solicitor near the Kingsway or a garage in Morriston, and they type the job and the place. If you are not on the first page or in the map results, that enquiry goes to whoever is.
For local searches, the three map results sit above everything else. That means your Google Business Profile, your categories, your reviews and how close you are to the searcher. We work on this before anything else, because it is the fastest thing to move.
A single page about Wales will not rank for Swansea. We build and optimise pages that name Swansea and the areas around it, so Google has something specific to match against.
Slow pages, broken links, duplicate titles and pages Google cannot crawl properly. None of it is glamorous and all of it holds you back. We fix it first and show you what changed.
Rankings are not the point. Every month you get enquiries, calls and form submissions, in plain English, with what we did and what we are doing next.
Local search behaviour in Swansea is narrower than most business owners expect. People rarely search for a category on its own. They search for the job plus the place, or the job plus “near me”, and they do it on a phone.
That changes what a page has to do. It has to name the service in the words people use, name Swansea, and answer the practical questions that come next. What does it cost, how quickly can you come out, do you cover my part of town.
It also means the competition is beatable. The businesses ranking above you in Swansea are usually not doing anything clever. They have a page that names the place, a Google Business Profile that is filled in properly, and a handful of recent reviews. Most of them have one or two of those three, rarely all of them.
We start by pulling the real search data for your service in Swansea, then map it against what your site currently answers. The gap between those two is usually the whole job.
Primedia runs from our own studio in Swansea. That is not a virtual address or a registered office we never visit. It is where the work happens, and it means you can come in, sit down and go through your account with the person doing it.
It matters more than it sounds. A lot of local SEO is knowing the place. Knowing that Killay, Sketty and Uplands are separate searches. Knowing that the Enterprise Park and Llansamlet are the same area to a customer and different words in Google. Knowing which of your competitors are genuinely local and which are national firms with a Swansea landing page.
It also means we can do the things that only work in person. Getting photographs of your actual premises rather than stock images. Sorting the Google Business Profile verification when the postcard goes missing. Meeting you on site when the job needs it.
We have run the company from Swansea since 2016 and we work with businesses right across South Wales, but Swansea is home.
Swansea is not one search market, it is a dozen. Someone in Mumbles and someone in Morriston looking for the same service will see different map results, because Google weights how close you are. Which areas you need to show up in changes what we build.
We also cover Google Ads in Swansea, web design in Swansea and social media marketing in Swansea for businesses here in the city.
The most competitive part of the city for professional services, hospitality and retail. How close you are counts for less here because so many businesses share the same postcodes, so reviews, categories and on page relevance do the heavy lifting.
Distinct searches, not one area. People search these by name and expect a local result. If you serve this side of the city and your site never says so, you are relying on Google to guess.
Trade, motor, manufacturing and B2B. Searches here lean practical and mobile, often from a van or a yard, and the businesses that win are the ones whose phone number, opening hours and directions are correct.
Tourism, food, weddings and seasonal trade, where demand swings hard through the year. Worth planning the content calendar around the season rather than publishing at a flat rate.
Our SEO starts from £350 per month plus VAT. What you pay above that depends on how competitive your industry is in Swansea and how much needs fixing on the site before we can make progress. We tell you the number before you commit, and it does not move without you agreeing it.
No. We work rolling monthly with 30 days notice. If it is not working you can stop, and you keep everything we have built on your site.
Yes. We have a studio in Swansea and you are welcome to come in. We will also come out to you if that is easier, particularly for the first conversation.
Map pack and Google Business Profile work often moves within four to eight weeks, because it is the fastest part of local search to influence. Organic rankings for competitive Swansea terms take longer, usually three to six months before the trend is clear. Anyone promising page one in a fortnight is guessing.
No. We work across South Wales and with UK clients. This page exists because Swansea searches behave differently to national ones. If you are in Cardiff, Bridgend, Llanelli or Neath the approach is the same and the local detail changes.
It comes down to three things. A Google Business Profile that is completely filled in with the right primary category, genuine recent reviews, and a website that backs up what the profile claims. How close you are to the searcher matters too, which you cannot change, so the other three have to be right. Google sets out what it looks at in its own local ranking guidance.
This page is about ranking in Swansea specifically, where the map pack and local relevance decide most of it. Our SEO agency Wales page covers the wider organic work for businesses trading across the country. Plenty of clients need both.
Yes. We research what your customers in Swansea are actually searching for, write the pages, and you approve everything before it goes live. You are not handed a keyword list and left to it.
Usually, yes, and the first job is working out why. Most of the time it is one of three things. They have a page that names the place and you do not, their Google Business Profile is complete and yours is half done, or your site has technical problems holding the whole domain back. We audit before we quote.
A short report in plain English. What we did, what moved, how many enquiries, calls and form submissions came through organic search, and what is next. No jargon, and no forty page PDF nobody reads.
Two things, mostly. We show you enquiries rather than rankings, and we will tell you when SEO is not the answer. If your map listing is the problem, or the site needs fixing before any of it will work, we would rather say so than take a retainer for twelve months and hope.
We work with trades, professional services, hospitality, retail and ecommerce across Swansea and South Wales. The mechanics of local search are the same. What changes is which searches are worth chasing and what your customers want to see before they call.
Choosing an SEO agency in Swansea should not be a leap of faith. If your competitors are outranking you and you cannot work out why, that is the conversation I have most weeks. Come in for a coffee and I will tell you straight what is wrong with the site and whether it is worth paying anyone to fix it.
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