Primedia Marketing engineered a comprehensive Google Ads strategy for Packaging World that transformed their digital acquisition channel into a revenue powerhouse. Combining Performance Max campaigns with targeted Search and Shopping activity, we drove over 6,500 conversions and £352,000 in tracked revenue. Our approach to campaign segmentation, isolating high-margin product categories like gift boxes and jewellery packaging, allowed for precision bid management that peaked at an exceptional 14.7x ROAS. By layering brand protection campaigns alongside broad prospecting, we built a sustainable growth engine that consistently delivered month after month for this e-commerce business.