Semantic keywords are keywords that have a similar or related meaning to your main keywords. They’re very important when you’re writing SEO content, because of the way Google now assesses web pages in order to decide how to rank them. In the past Google used to make ranking decisions
Social media is an important part of your digital marketing strategy, but many people don’t make the most of it. Here are the 10 most common social media mistakes we see people making – and how to do it right. Spreading yourself too thin You don’t need to be
5 steps to get more online customers If you want to get more customers online, it’s vital that you invest in digital marketing. Digital marketing a huge topic that covers everything from the design of your website to placing ads on Google and social media. To get you started, here
Great content is one of the most crucial ingredients to ensure your website performs well insearch engine results. Here are our tips to help you write great SEO blog posts that will drawpeople in, get them to connect with your brand – and turn them into customers. Always begin with
If you’ve just started out in business, you’ll almost certainly need some digital marketing – but it can be difficult to know where to start. Here are six first steps to get you up and running. Decide who you want to reach. Who are your potential customers? Understanding who
Do I need digital marketing? The simple answer is yes, you almost certainly do – yet many businesses are still not making full use of digital marketing. From email campaigns to Facebook ads, there are multiple ways you can boost your business online. Here are some key points for anyone
How to use images to boost your search engine ranking Ranking well in search engine results isn’t just about your written content; effective use of logos, diagrams and images is vital too. Optimising your images boosts your website’s chances of showing up on image searches, and a great logo or
How to create content that will appear in Google’s Featured Snippets What are Featured Snippets? Featured Snippets are a great way to improve traffic to your website. They’re selected by Google to appear in Google search results in a box below the ads and above the organic search
SEO: 5 tips for writing effective content Figures from 2020 show there are over six billion websites in existence – so there’s generally a huge number of options when searching for a particular product, service or source of information. In an exponentially expanding internet universe, how do you make sure
