Suddenly everyone’s talking about core web vitals. That’s because Google is making them an official ranking factor from May 2021 with the launch of its Page Experience Update. We explain what they are, why Google has decided they should impact search engine rankings, and what you need to do to
Semantic keywords are keywords that have a similar or related meaning to your main keywords. They’re very important when you’re writing SEO content, because of the way Google now assesses web pages in order to decide how to rank them. In the past Google used to make ranking decisions
How to use keywords to build organic traffic to your website While you can buy traffic to your website – by spending on pay per click advertising, for example – it’s also important to make sure your site is good at gaining organic traffic from web searches. To do this,
Great content is one of the most crucial ingredients to ensure your website performs well insearch engine results. Here are our tips to help you write great SEO blog posts that will drawpeople in, get them to connect with your brand – and turn them into customers. Always begin with
How to make your website rank highly in voice searches When you’re working to ensure your website performs well in web searches, you can’t afford to ignore the growing importance of voice searches. The advent of Apple Siri, Amazon Alexa and Google search has caused a massive surge in the
How to use images to boost your search engine ranking Ranking well in search engine results isn’t just about your written content; effective use of logos, diagrams and images is vital too. Optimising your images boosts your website’s chances of showing up on image searches, and a great logo or
How to create content that will appear in Google’s Featured Snippets What are Featured Snippets? Featured Snippets are a great way to improve traffic to your website. They’re selected by Google to appear in Google search results in a box below the ads and above the organic search
SEO: 5 tips for writing effective content Figures from 2020 show there are over six billion websites in existence – so there’s generally a huge number of options when searching for a particular product, service or source of information. In an exponentially expanding internet universe, how do you make sure
