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We start by finding where you are losing money. We check your search terms to see if you are paying for irrelevant clicks (like people searching for ‘free’ or ‘jobs’) and block them immediately.
Google charges you less if your ads are relevant. We rewrite your ad copy and optimise your landing pages (or product pages) to boost your ‘Quality Score’, which lowers your Cost Per Click directly.
You can’t fix what you can’t measure. We ensure your tracking is set up correctly so you know exactly which keyword generated that sale or phone call, allowing us to double down on what works.
Most failing accounts aren’t broken; they are just neglected. By tightening your targeting and improving your ads, we can often lower your acquisition costs significantly within the first month. We turn a cost centre into a profit centre.
We comb through your search history and add 'negative keywords' to stop you appearing for irrelevant searches that waste your daily budget.
Generic ads get ignored. We write punchy, benefit-driven copy that grabs attention and encourages the right people to click.
Driving traffic is only half the battle. We review where you are sending people and suggest changes to make sure they actually buy or contact you once they arrive.
We look at what your competitors are bidding on and what their ads say. We find the gaps in their strategy so you can steal their market share.
