Tired of wasting ad budget on traffic that doesn't convert?
As a specialist Google Ads agency serving South Wales, we focus purely on the metrics that matter: conversions and profit. We build granular campaigns that place your services directly in front of customers at the exact moment they are searching for them. By filtering out low-quality traffic and bidding aggressively on high-intent keywords, we turn your ad budget into a reliable engine for business growth.
Search Network
Be the answer to their problem. We place text ads at the top of Google for specific search queries, capturing high-intent leads.
Shopping Feeds
Crucial for retail. We optimise your Merchant Center feed to showcase your product images and prices directly in the search results.
Display & Remarketing
Don't lose them. We use Remarketing tags to show visual ads to people who visited your site but didn't convert, bringing them back.
Conversion Audits
We review your existing setup to identify wasted spend, broken tracking, and missed opportunities, often saving you money instantly.
Google Ads puts you at the top of the search results instantly. We ensure you stay there profitably.
Search marketing that drives real leads
No Lengthy Contracts
We're so confident you will be happy with your Google Ads campaign we don't tie you into any lengthy contracts.
Google Certified
Work with a qualified professional. We stay up to date with the latest Google algorithm changes so you don't have to.
Immediate Traffic
Skip the queue. Unlike SEO, Google Ads provides instant visibility, making it perfect for new product launches or seasonal offers.
Tag Manager Setup
We implement advanced tracking via Google Tag Manager, ensuring we capture every data point from form fills to button clicks.
Profit Focused
We optimise for ROAS (Return On Ad Spend). We shift budget away from underperforming keywords and into the ones generating cash.
Click Fraud Protection
We monitor your traffic for bot activity and click farms, ensuring your budget is spent on real potential customers, not robots.
High-intent Google ad campaigns for Welsh businesses
Effective PPC requires more than just bidding on keywords; it requires a deep understanding of user intent. We utilise a mix of Search, Shopping, and Performance Max campaigns to dominate the search results page. Unlike agencies that “set and forget,” we manually review search terms every week to ensure you aren’t paying for irrelevant clicks. This hands-on approach improves your Quality Score, lowering your costs over time.
We believe that data should drive every decision. By implementing advanced tracking via Google Tag Manager, we can see the full customer journey. Whether you need more telephone enquiries for your service business in Newport or direct e-commerce sales in Swansea, our strategies are custom-built to deliver a measurable Return on Investment (ROI).
Transparent reporting & data ownership
Marketing shouldn’t be a mystery. We reject the “black box” approach used by many agencies where you receive a confusing PDF once a month. With Primedia, you retain full ownership of your Google Ads account and have 24/7 access to your data. We provide clear, jargon-free video updates that explain exactly where your budget went and what it delivered in return.
This level of transparency builds trust. We view ourselves as an extension of your team, constantly looking for ways to squeeze more value out of the market.
If a campaign isn’t working, we kill it. If a keyword is profitable, we scale it. It’s that simple.
Expert Google Ads Strategies in South Wales
Based in South Wales, we provide the strategic insight needed to compete on a national stage. While we understand the nuances of the local market in Cardiff and Swansea, our real strength lies in helping Welsh businesses scale their reach across the UK. We combine advanced location targeting with rigorous data analysis, ensuring you capture market share wherever your ideal customers are located.
Why Choose PPC?
PPC (Pay-Per-Click) is the most targeted form of advertising available. You are not interrupting a user's day; you are helping them find exactly what they are actively looking for. This results in significantly higher conversion rates compared to passive social media advertising.
Local Service, National Reach
We offer the personal support of a local agency with the technical capability to target the entire UK. Whether you want to dominate search results in Neath or expand your e-commerce sales nationwide, we structure your location targeting to match your specific growth goals.
Our Optimisation Process
Launching the campaign is just the start. We log in daily to adjust bids, add negative keywords, and test new ad copy. This continuous refinement improves your Quality Score, which lowers your Cost Per Click (CPC) and increases profitability over time.
Sector Specific Strategy
Different industries require different tactics. Service businesses often benefit from lead-generation ads to drive phone calls, whereas e-commerce brands thrive with Google Shopping. We tailor the campaign infrastructure specifically to your business model.
Google Ads management case studies...
Google Ads FAQ
How much do you charge for management?
Our pricing is straightforward. We charge a monthly management fee starting from £250, tailored to your ad spend budget. This ensures you get dedicated attention whether you are a local tradesperson in Neath or a large retailer in Cardiff.
Am I tied into a long-term contract?
No. We are confident that you will be happy with our results, so we don’t feel the need to tie you down. Unlike many agencies that require 6 or 12-month commitments, we offer flexible agreements with no lengthy contracts, giving you peace of mind and total control over your marketing budget.
What is the difference between SEO and Google Ads?
SEO is about long-term organic rankings. Google Ads (PPC) is about paying to appear at the very top immediately. Ads give you instant traffic and precise control over who sees your message, whereas SEO takes time to build authority.
Do you create the ad copy and images?
Yes. We write compelling ad copy that improves your Click-Through Rate (CTR). For Display and Performance Max campaigns, we can also assist with graphic assets to ensure your brand looks professional across the web.
Can I set a maximum monthly budget?
You dictate the budget. You can set a daily cap (e.g., £20/day), and Google will never exceed it. We help you calculate a realistic budget based on the average Cost Per Click (CPC) in your specific industry.
How do you prevent wasted ad spend?
We utilise 'Negative Keywords' to filter out irrelevant searches (like people looking for 'cheap' or 'DIY'). We also continually refine your audience targeting to ensure your budget is only spent on high-intent prospects.
Do you help with Google Analytics?
Absolutely. We link your Google Ads account to Google Analytics 4 (GA4). This allows us to track exactly which keywords resulted in a phone call, form submission, or purchase, calculating your precise Return on Ad Spend (ROAS).
How quickly will I see results?
Instantly. Once we launch the campaign, your ads can start appearing in search results within minutes. This makes it the most effective channel for generating quick leads or sales.
Will I be able to speak to a real person?
Yes, Certified local Google ad Experts
I don’t understand marketing jargon. Will your reports make sense to me?
We pride ourselves on "No Jargon Reporting." We provide transparent monthly reports that show exactly how our work is growing your business. We cut out the waffle and focus on clear feedback so you can see exactly where your money is going and what it is returning.
I have an existing account. Can you fix it?
Yes. We often find that self-managed accounts waste money on 'Broad Match' keywords. We can conduct a full audit, tighten your targeting, and often reduce your costs while increasing conversions.
S'mae, i'm Adam a Google Ads & PPC Specialist in Swansea, South Wales!
If you are frustrated with your current Google Ads performance, or looking to launch your first campaign, I can help.
With over 15 years of experience in Pay-Per-Click marketing, I have managed millions in ad spend across various industries. I personally oversee the technical setup to ensure your tracking is watertight.
Working with me means you get a direct line to your strategist, not a salesperson. Let’s discuss how we can hit your targets.
Relaxed, friendly approach
Zero jargon or waffle
Strategies tailored to your budget
15+ years experience in the industry
Before we start, what should I call you?
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