Primedia Marketing transformed The Light Company’s digital presence through a precision-engineered Google Ads strategy spanning Search and Shopping campaigns. By architecting a multi-layered campaign structure targeting high-intent lighting queries across the Laura Ashley and David Hunt collections, we delivered over £1.4 million in tracked revenue. Our approach combined aggressive Shopping feed optimisation with hyper-relevant search campaigns, achieving a peak return on ad spend of 7.9x and driving consistent month-on-month growth across all product categories. Strategic bid management and audience layering ensured every pound of ad spend was maximised for e-commerce performance.