Riverside Woodcraft Case Study | Google Ads

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Riverside Woodcraft

Primedia Marketing partnered with Riverside Woodcraft to build a Google Ads ecosystem that turned a niche garden products business into an e-commerce success story. Through a carefully segmented campaign architecture covering bird tables, hedgehog houses, and branded queries, we generated over £511,000 in tracked revenue with a peak ROAS of 9.2x. Our strategy leveraged Performance Max alongside traditional Shopping and Search campaigns, with intelligent bid management driving consistent conversion growth while maintaining a cost-per-acquisition that scaled sustainably across seasonal demand cycles. The result was a profitable e-commerce operation built on data-driven advertising.

Outstanding Return on Investment: Achieved a peak ROAS of 9.2x, generating over £511,000 in tracked revenue from nearly 5,900 conversions — all from a precisely managed advertising budget.

Exceptional Click-Through Rates: Achieved a remarkable 43.71% CTR on targeted search campaigns, capturing high-intent traffic and converting at rates far exceeding industry benchmarks across the garden products sector.

Scalable Shopping Strategy: Built a multi-tiered Shopping campaign architecture driving 1,696 conversions from bird table campaigns alone, with product-level optimisation ensuring maximum visibility for top-performing lines.

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