Primedia Marketing built a comprehensive email marketing strategy for Riverside Woodcraft that combined automated recovery flows with targeted promotional campaigns. Over twelve months, the automated sequences alone recovered over £12,000 in revenue from customers who had abandoned their purchase journey — sales that would have been permanently lost. On top of this, strategically timed offers and seasonal marketing campaigns generated a further £21,000 in additional revenue, bringing the total email-driven income to over £33,000. This dual approach proved that email marketing is not just a communication channel but a serious e-commerce revenue driver when executed with precision.