Case study

Kings & Queens | Email Marketing

Primedia Marketing developed a targeted email marketing programme for Kings & Queens that strengthened customer relationships and drove consistent footfall. Through a mix of promotional campaigns, loyalty communications, and seasonal offers, we built an email strategy that keeps their brand top-of-mind and drives measurable in-store and online engagement.

Customer Retention Engine: Built an email programme that keeps Kings & Queens customers engaged and returning, with targeted communications that drive both online engagement and in-store visits.

Promotional Campaign Impact: Delivered high-performing promotional emails with strong open and click-through rates, driving measurable revenue during key trading periods and seasonal events.

Brand Loyalty Building: Created consistent brand touchpoints through strategic email communications that reinforce the Kings & Queens brand identity and build long-term customer loyalty.

Kings and Queens logo over a table of cakes, coffee and flowers, email marketing case study

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