Primedia Marketing engineered a comprehensive Google Ads strategy for Packaging World that transformed their digital acquisition channel into a revenue powerhouse. Combining Performance Max campaigns with targeted Search and Shopping activity, we drove over 6,500 conversions and £352,000 in tracked revenue. Our approach to campaign segmentation — isolating high-margin product categories like gift boxes and jewellery packaging — allowed for precision bid management that peaked at an exceptional 14.7x ROAS. By layering brand protection campaigns alongside broad prospecting, we built a sustainable growth engine that consistently delivered month after month for this e-commerce business.