Case study

Morgan Jones Property | Web Design

Primedia Marketing designed a clean, professional website for Morgan Jones Property that balances trust and conversion in the competitive Swansea lettings market. Working from the client’s brief, we built a dual-audience site that speaks to both landlords and tenants through dedicated content pathways. The design features a professional teal-and-navy colour scheme, prominent lead generation forms, and integrated property listings, all backed by trust signals including Trustpilot reviews, Google ratings, and industry accreditation badges. The site was built with SEO at its core, ensuring Morgan Jones appears for high-intent local lettings searches across Swansea and surrounding areas.

Dual-Audience Architecture: Designed separate content pathways for landlords and tenants, ensuring each audience receives targeted messaging, relevant property information, and clear calls-to-action tailored to their needs.

Trust-First Design: Integrated Trustpilot reviews, Google ratings, and industry compliance badges (RentSmart Wales, Property Ombudsman, DPS) throughout the site, building instant credibility with prospective landlords.

Lead Generation Focus: Built strategic lead capture forms and conversion-optimised page layouts that consistently generate new landlord enquiries, transforming the website into Morgan Jones's primary source of new business.

Morgan Jones Estates and Lettings logo on an illustrated green townhouse, web design case study

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