Great content is one of the most crucial ingredients to ensure your website performs well insearch engine results. Here are our tips to help you write great SEO blog posts that will drawpeople in, get them to connect with your brand – and turn them into customers. Always begin with
If you’ve just started out in business, you’ll almost certainly need some digital marketing – but it can be difficult to know where to start. Here are six first steps to get you up and running. Decide who you want to reach. Who are your potential customers? Understanding who
Digital marketing is a rapidly changing field: an algorithm update from Google, for example, can turn a carefully thought-out digital marketing strategy on its head, forcing a speedy rethink of the strategies designed to bring visitors to your website. Ensuring your company performs well online means not only staying up
The dos and don’ts of digital marketing If you’re just getting to grips with marketing your business online, it can be difficult to know where focus your efforts. Here’s our quick guide to some of the top dos and don’ts of digital marketing. Do: Create your own blog
Covid-19 has accelerated a shift to all things digital and companies are responding by focusing their marketing less on print media and more on social media platforms, online video and online display and search ads. They’re right to be doing this: online sales have soared since Spring 2020, with parcel
Do I need digital marketing? The simple answer is yes, you almost certainly do – yet many businesses are still not making full use of digital marketing. From email campaigns to Facebook ads, there are multiple ways you can boost your business online. Here are some key points for anyone
How to make your website rank highly in voice searches When you’re working to ensure your website performs well in web searches, you can’t afford to ignore the growing importance of voice searches. The advent of Apple Siri, Amazon Alexa and Google search has caused a massive surge in the
How to use images to boost your search engine ranking Ranking well in search engine results isn’t just about your written content; effective use of logos, diagrams and images is vital too. Optimising your images boosts your website’s chances of showing up on image searches, and a great logo or
How to create content that will appear in Google’s Featured Snippets What are Featured Snippets? Featured Snippets are a great way to improve traffic to your website. They’re selected by Google to appear in Google search results in a box below the ads and above the organic search
5 key factors that affect your website’s search engine ranking Numerous factors can affect how well your website performs in search engine results. Here are five key points that will help you push your website up the rankings……. Mobile friendliness A key factor affecting your ranking is
