Covid-19 has accelerated a shift to all things digital and companies are responding by focusing their marketing less on print media and more on social media platforms, online video and online display and search ads. They’re right to be doing this: online sales have soared since Spring 2020, with parcel
Do I need digital marketing? The simple answer is yes, you almost certainly do – yet many businesses are still not making full use of digital marketing. From email campaigns to Facebook ads, there are multiple ways you can boost your business online. Here are some key points for anyone
How to make your website rank highly in voice searches When you’re working to ensure your website performs well in web searches, you can’t afford to ignore the growing importance of voice searches. The advent of Apple Siri, Amazon Alexa and Google search has caused a massive surge in the
How to use images to boost your search engine ranking Ranking well in search engine results isn’t just about your written content; effective use of logos, diagrams and images is vital too. Optimising your images boosts your website’s chances of showing up on image searches, and a great logo or
How to create content that will appear in Google’s Featured Snippets What are Featured Snippets? Featured Snippets are a great way to improve traffic to your website. They’re selected by Google to appear in Google search results in a box below the ads and above the organic search
5 key factors that affect your website’s search engine ranking Numerous factors can affect how well your website performs in search engine results. Here are five key points that will help you push your website up the rankings……. Mobile friendliness A key factor affecting your ranking is
What is digital marketing? Digital marketing is a set of strategies that can help raise your business’ online profile and bring in customers. It includes elements such as your website, blogs, social media, emails and various forms of paid online advertising. If you want to get ahead, it’s important to
SEO: 10 free ways to build your backlinks If you’ve populated your website with good quality content, taken care to add keywords and got your URL and meta-description sorted, you’re well on the way to pushing your website up the search rankings – but one ingredient you can’t afford to
SEO: 5 tips for writing effective content Figures from 2020 show there are over six billion websites in existence – so there’s generally a huge number of options when searching for a particular product, service or source of information. In an exponentially expanding internet universe, how do you make sure
