The Covid-19 pandemic has emphasised the power and value of digital marketing. More people than ever are shopping online, so ensuring your business is visible there has become more important than ever. Here are some of the most important trends in digital marketing since covid-19 The personal touch
If you’re just getting starting out with a new business, you may feel you don’t have the budget available to pay someone to do your digital marketing. Many business owners try to do it themselves – or, as their business grows, they give the task to a member of their
Are you new to digital marketing? Here’s our lowdown on the 5 main types of digital marketing and how you can make them work for you. Search engine optimisation (SEO) Search engine optimisation is all about making sure your website performs well in organic search results. Organic search
Social media is a free and powerful weapon in your digital marketing armoury, but many businesses fail to truly maximise on its potential. Here are 6 easy tips to help you make the most of it. Engage with your audience The key to a successful social media presence is to
Are you running a small business and keen to take advantage of digital marketing? We outline the 5 key elements that can help you boost your business online. Digital marketing is a must for most businesses these days, and small businesses have a lot to gain from getting to
If you’ve got a steady and increasing flow of visits to your website from people who are genuinely seeking your products or services, and if your sales, leads and revenue are looking good, chances are that your digital marketing is working nicely. But if you notice a decline in these,
Improve Digital marketing is a continually evolving field, and it’s vital to keep on top of everything from how Google ranks websites to the new social media trends that might see your customers migrating to different platforms. Here are our top tips to improve digital marketing success in 2021.
Suddenly everyone’s talking about core web vitals. That’s because Google is making them an official ranking factor from May 2021 with the launch of its Page Experience Update. We explain what they are, why Google has decided they should impact search engine rankings, and what you need to do to
Semantic keywords are keywords that have a similar or related meaning to your main keywords. They’re very important when you’re writing SEO content, because of the way Google now assesses web pages in order to decide how to rank them. In the past Google used to make ranking decisions
Email digital marketing is hugely powerful, but its effectiveness depends on the quality of your mailing list. One highly effective way to build your mailing list is to offer what’s known as an “opt-in email hooks” or a “lead magnet” to motivate people to give you their email addresses. An
