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Most social media advice is written for businesses selling to the whole country. If you serve Swansea, reach is not the point. Two hundred of the right local people seeing you regularly will do more for your diary than twenty thousand strangers ever will. Our social work starts from £99 per month plus VAT.
Follower counts and reach are easy to grow and easy to fake. We report on messages, calls, bookings and form submissions, and we will tell you when a post that looked popular brought in nothing.
Paid social lets you put money only in front of people close enough to actually use you. Getting that radius right is usually the difference between a campaign that works and one that just spends.
Photographs of your premises, your team and your actual work, taken here. Local people recognise stock imagery instantly and it quietly costs you credibility.
A realistic schedule you can sustain, not thirty posts in January and silence by March. Consistency beats volume every time on a local page.
The single biggest thing most local businesses miss is that the community groups matter more than their own page. Swansea has very active local groups where recommendations get asked for and given every day, and being the business people name there is worth more than any amount of posting to your own followers.
The second is that paid and organic do different jobs. Organic keeps you credible to people who already know you, which matters when someone checks you out after a recommendation. Paid is how you reach people who have never heard of you. Doing only one of them is why a lot of local accounts feel like hard work for nothing.
The third is that video wins locally, and it does not need to be polished. A phone clip of a job being done, filmed properly and captioned well, will outperform a designed graphic almost every time. That is good news if your budget is small.
We work out which of these is worth your time before spending anything. For some Swansea businesses social is a support act and the money belongs in search. We will say so.
We work from our studio in Swansea, which matters more for social than for anything else we do. Good local content needs someone to physically turn up, and we can.
That means photographs and video of your premises, your team and real jobs, rather than a library image that a hundred other businesses are also using. It means knowing which local events, fixtures and seasons your audience actually cares about, and planning around them instead of posting whatever the calendar template suggests.
It also means we can tell the difference between a Swansea audience and a South Wales one. A Mumbles cafe and a Morriston garage are not posting to the same people, at the same times, about the same things, and treating them the same is why so much local social falls flat.
We have run social campaigns from Swansea since 2016, for businesses here and across South Wales.
Who you are talking to changes what you post and when. The same budget spent against the wrong audience is the most common reason a local social account goes quiet after a few months.
We also cover SEO in Swansea, Google Ads in Swansea and web design in Swansea for businesses here in the city.
Hospitality, retail and professional services competing for the same attention. Stories and short video do the heavy lifting here, and timing around evenings and weekends matters more than frequency.
Strong community feel and very active local groups. Recommendations spread fast, which cuts both ways, so responding to messages and reviews quickly is worth more than another scheduled post.
Trade and B2B, where social is about credibility rather than impulse. Finished work, accreditations and real people, aimed at someone checking you out before they ring.
Tourism, food and events, where the photography is the product and demand swings hard with the season. Worth spending heavily in season and easing right off out of it.
From £99 per month plus VAT for content and management. Paid social is separate, because that budget goes to Meta or TikTok rather than to us. We give you both numbers before you commit.
For a local Swansea audience you can do useful work from around £150 a month, because the audience is small and you are not bidding against national advertisers. We would rather start modest and prove it works than ask for a big budget on day one.
No. Rolling monthly with 30 days notice. You keep the accounts, the content and anything we have built.
Usually fewer than you think. For most Swansea businesses that is Facebook and Instagram, with TikTok if your customers are younger and LinkedIn if you sell to other businesses. Being good on two beats being half present on five.
Yes. We will come to you, photograph the premises and the work, and write the captions. You approve everything before it goes out.
Yes. We have a studio in Swansea and you are welcome to come in. For social we will usually come to you instead, because that is where the content is.
Paid social can produce enquiries within days. Organic is slower and compounds, usually three to six months before it is clearly pulling its weight. Anyone promising overnight growth is selling follower numbers, not customers.
Probably, but it is not what we are aiming at and it is not what we report on. Followers are easy to buy and worth nothing if they are not local and not interested. We would rather grow a smaller audience that actually rings you.
We will tell you when social is not your best option. Plenty of Swansea businesses get more from search than from posting, and we would rather point you at our SEO in Swansea or Google Ads work than take a retainer for something that will not pay you back.
Enormously, and most businesses underuse them. Being recommended by a real person in a Swansea group carries far more weight than your own advertising. It is not something you can buy, but it is something you can earn and be ready for.
A short report in plain English. What went out, what people did with it, how many messages and enquiries came through, what we spent and what we are doing next.
We can, or we can leave that with you and just flag anything that needs a fast answer. Most local businesses reply better themselves, because they know the customers. What matters is that somebody does, quickly.
Yes, right across South Wales and with UK clients. This page is about Swansea because local audiences, budgets and timing are genuinely different from national ones. Meta publishes its own advertising guidance if you want to understand the mechanics yourself.
If you are posting every week and it is bringing you nothing, that is usually a targeting problem rather than a content problem. Show me the account and I will tell you which it is, and whether social media marketing in Swansea is even where your money should go.
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