Full-service e-commerce agency based in Wales

Privacy Policy

Last updated: 29/5/2026

1. Introduction

This privacy policy explains how Primedia Marketing (“we”, “us”, “our”) collects, uses, and protects personal information when you visit our website (primediamarketing.com), enquire about our services, or work with us as a client.

We are committed to protecting your privacy and handling your personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who we are

Primedia Marketing is a digital marketing agency providing Google Ads management, SEO, social media management, web development, and email marketing services.

  • Registered address: Mount Pleasant Business Centre, Swansea, SA16ED
  • Company registration number: 10093168
  • ICO registration number: ZB239626
  • Contact email: hello@primediamarketing.com

 

For the purposes of UK GDPR, Primedia Marketing is the data controller for personal information collected through our website and during the course of our client relationships.

When we manage marketing platforms or process customer data on behalf of our clients (for example, running their Google Ads or social media campaigns), we act as a data processor under their instructions.

3. Information we collect

3.1 Information you give us

We collect personal information you provide directly, including when you:

  • Submit our contact form or enquiry forms
  • Email, call, or message us
  • Sign up to receive marketing communications or newsletters
  • Engage us as a client and provide business or account information
  • Provide access to your accounts (e.g. Google Ads, Meta Business, Google Analytics, WordPress) so we can deliver services

This information may include your name, business name, job title, email address, phone number, postal address, and details of your enquiry or project.

3.2 Information we collect automatically

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

  • IP address and approximate location
  • Browser type and version
  • Operating system
  • Pages visited, time spent, and how you arrived at our site
  • Referring website

This is collected through cookies and similar technologies. See our Cookies Policy for full details.

3.3 Information from third parties

We may receive information about you from:

  • Analytics providers (e.g. Google Analytics)
  • Advertising platforms (e.g. Google Ads, Meta)
  • Publicly available sources such as LinkedIn or Companies House (for business prospecting)

4. How we use your information

We use your personal information to:

  • Respond to your enquiries and provide quotes or proposals
  • Deliver the services you’ve engaged us for
  • Manage our client relationship, including invoicing and reporting
  • Send you marketing communications (only where you’ve consented or have a legitimate interest)
  • Improve our website and services
  • Comply with our legal and regulatory obligations

5. Legal basis for processing

Under UK GDPR, we rely on the following legal bases:

  • Contract — to deliver services we’ve agreed to provide
  • Legitimate interests — to operate and grow our business, respond to enquiries, and improve our services (we always balance this against your rights)
  • Consent — for marketing communications and non-essential cookies
  • Legal obligation — to comply with tax, accounting, and other legal requirements

You can withdraw consent at any time by contacting us.

6. Sharing your information

We don’t sell your personal information. We may share it with:

  • Our service providers and sub-processors — including hosting providers, email platforms, accounting software, project management tools, and analytics providers. These third parties only access your information to perform services on our behalf and are bound by confidentiality and data protection obligations.
  • Our clients — where you contact us about a specific client’s services and we need to pass the enquiry on.
  • Professional advisers — such as accountants, lawyers, or insurers, where necessary.
  • Regulatory authorities or law enforcement — where we’re legally required to do so.

 

Sub-processors we use include (but are not limited to):

  • Google (Workspace, Analytics, Ads)
  • Meta (Facebook, Instagram)
  • IONOS

7. International transfers

Some of our service providers are based outside the UK, including in the US. Where we transfer your information internationally, we ensure appropriate safeguards are in place — typically the UK International Data Transfer Agreement, the EU Standard Contractual Clauses, or an adequacy decision.

8. How long we keep your information

We only keep your personal information for as long as necessary:

  • Enquiries that don’t progress: up to 12 months
  • Active client information: for the duration of our relationship plus 7 years (for tax and legal purposes)
  • Marketing contacts: until you unsubscribe or ask us to delete your data
  • Website analytics: as configured in Google Analytics (typically 14 months)

9. Your rights

Under UK GDPR, you have the right to:

  • Access the personal information we hold about you
  • Rectify inaccurate or incomplete information
  • Erase your information (subject to legal exceptions)
  • Restrict how we use your information
  • Object to processing based on legitimate interests
  • Data portability — receive your information in a portable format
  • Withdraw consent at any time where we rely on consent

To exercise any of these rights, email us at hello@primediamarketing.com. We’ll respond within one month.

10. Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. These include:

  • Access controls and two-factor authentication on business accounts
  • Encrypted data transmission (HTTPS) across our website and client systems
  • Restricted access to client data on a need-to-know basis
  • Regular review of our security practices

No system can be guaranteed 100% secure, but we take reasonable steps to safeguard your information.

11. Cookies

Our website uses cookies and similar technologies. For full details of what we use and how to manage them, please see our Cookies Policy.

12. Children’s privacy

Our website and services are not directed at children under 16. We don’t knowingly collect personal information from children.

13. Changes to this policy

We may update this policy from time to time. The “last updated” date at the top will reflect any changes. We encourage you to review it periodically.

14. Complaints

If you have concerns about how we handle your personal information, please contact us first at hello@primediamarketing.com so we can address them.

You also have the right to complain to the Information Commissioner’s Office (ICO):

  • Website: ico.org.uk
  • Helpline: 0303 123 1113
  • Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF