AI Strategy

Morgan Jones Property

Primedia Marketing developed a bespoke AI-powered property management system for Morgan Jones Property that has transformed how the agency operates day-to-day. Replacing expensive off-the-shelf tools like RentPro, our custom-built platform automates critical workflows that staff previously handled manually, from automatically scheduling EPC renewals with contractors when certificates expire, to an intelligent email processing system that reads incoming correspondence, extracts context, and triggers the appropriate follow-up actions. At its core sits a built-in RAG (Retrieval-Augmented Generation) system that gives every team member instant, contextual access to the full knowledge base, every landlord, tenant, property, and historical interaction, making the platform feel like a colleague who knows everything about the business.

Intelligent Workflow Automation: Built automated systems that handle EPC renewal scheduling, contractor booking, compliance deadline tracking, and task assignment, eliminating hours of manual admin work and ensuring nothing falls through the cracks.

AI-Powered Email Processing: Developed a smart email system that reads incoming messages, extracts context and intent, and automatically triggers the appropriate actions, from logging maintenance requests to scheduling property inspections without staff intervention.

Built-In RAG Knowledge System: Integrated a Retrieval-Augmented Generation engine that gives staff instant, personalised access to every landlord, tenant, property record, and historical interaction, making complex queries and decision-making effortless across the entire business.

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