AI Strategy

Morgan Jones Property

Primedia Marketing developed a bespoke AI-powered property management system for Morgan Jones Property that has transformed how the agency operates day-to-day. Replacing expensive off-the-shelf tools like RentPro, our custom-built platform automates critical workflows that staff previously handled manually — from automatically scheduling EPC renewals with contractors when certificates expire, to an intelligent email processing system that reads incoming correspondence, extracts context, and triggers the appropriate follow-up actions. At its core sits a built-in RAG (Retrieval-Augmented Generation) system that gives every team member instant, contextual access to the full knowledge base — every landlord, tenant, property, and historical interaction — making the platform feel like a colleague who knows everything about the business.

Intelligent Workflow Automation: Built automated systems that handle EPC renewal scheduling, contractor booking, compliance deadline tracking, and task assignment — eliminating hours of manual admin work and ensuring nothing falls through the cracks.

AI-Powered Email Processing: Developed a smart email system that reads incoming messages, extracts context and intent, and automatically triggers the appropriate actions — from logging maintenance requests to scheduling property inspections without staff intervention.

Built-In RAG Knowledge System: Integrated a Retrieval-Augmented Generation engine that gives staff instant, personalised access to every landlord, tenant, property record, and historical interaction — making complex queries and decision-making effortless across the entire business.

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