When iCreate came to Primedia Marketing, their online presence was in disarray — the result of a cheap outsourced agency that had left their site structure broken and their rankings non-existent. Our SEO team carried out a complete overhaul: restructuring 50+ pages, fixing critical technical issues, and building a targeted landing page strategy mapped to high-value keywords across the CGI and 3D visualisation space. Three years on, iCreate now ranks on the first page of Google for over 90% of their 100+ target keywords, and annual impressions have surged from 100,000 to over 1 million. This is a textbook example of how structured, patient website architecture and keyword-focused content can completely transform a business’s digital presence.